Twitter to launch “buy” button as e-commerce tool for users

It is reported that Twitter is about to launch a major new tool to enable users shop on-line.

Twitter just announced that a new Buy button on the portal will enable users to buy goods and services right from tweets. Twitter joins Facebook and Pinterest, who are both trying some new social media-based approaches. Which one will be the most successful? Regardless of that, businesses are soon going to have some new great opportunities to make sales.

Do you think Twitter’s “buy” button is going to have a major impact on consumers buying products from their mobile devices? Do you intend to make use of it as it becomes available? Let us know in the comments.

Last month, Twitter was said to be readying the launch of its much-anticipated “buy” button, and on Monday, the company made the official announcement. Granted, it’s still just a test at this point.

Twitter says it’s testing a way for users to discover and buy products on its service, and that for now, only a small percentage of users in the U.S will see tweets with a “buy” button from select Twitter partners. The feature will let users buy things directly from a tweet.

“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” says group product manager Tarun Jain. “Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”

“In our test, an entire purchase can be completed in just a few taps,” Jain says. “After tapping the ‘Buy’ button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.

SOURCE: INT’L MEDIA