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The development and transformation of the photographic materials sector in Turkey

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NORITSU_3201The photography sector in Turkey has developed quite rapidly in the recent years and the market has thus become considerably bigger.

Simultaneously, the structure of the market has changed as well.In the past, negative films were used for printing whereas digital systems are of preference today. This situation has caused a temporary drop in revenues of the sector for negative films and resulted in putting some small companies out of business.

When digital photography facilities were launched in the market, consumers (who would like to keep photographs) were happy with the idea of keeping their digital photos on their hard disks and CDs, initially which was certainly a factor to down scale business volume in the negative film consumption.

Later however, when the consumer realized it would be much safer to keep printed photos not to lose them somehow and also because pictures taken by mobile phones needed to be printed, the demand for thermal and ink jet prints grew rapidly to have a considerable share of the market.

Author: Mr.Ertan YIGIT (Digiser Company)
Expert and consultant in photographic materials & technical services sector

WEB PAGE: NORITSULAB.NET
e-mail: ertan.ygt@gmail.com GSM: + 90 533 396 11 08

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